SEO
Most web traffic comes from major commercial search engines like Google, Bing, and Yahoo. Although social media and other traffic types can generate visits to your website, search engines are the primary navigation method for most Internet users. Your site provides content, services, products, information, etc. Search engines are unique in delivering targeted traffic — people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic.
Search queries — the words users type into the search box carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organisation's success. Targeted traffic to a website can provide publicity, revenue, and exposure that no other marketing channel can compare. Investing in Search Engine Optimisation can have an exceptional return rate compared to different marketing, promotion, or Adwords buying types.